Sell it, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-To's on Marketing, Branding & Sales. Sell it, Baby! includes chapters on marketing, branding, and sales--all penned with small-business owners, sales managers and marketing professionals in mind. Down-to-earth and practical marketing tips and sales tips include: Brochure Design: Be So Good Your Competition Weeps; Born Again: How Brands Get a Second Shot at Consumer Love and; My, What a Big Head You Have: Handling Sales Egos. READER PRAISE for Sell it, Baby! You truly are a real-life marketing angel and you prove it beyond doubt in Sell It, Baby! The book is crammed with solid, practical, actionable information and it's written in such a warm and engaging style that readers will forget that it's a business book. Take my word, readers: it IS a business book and an exceptional one at that. Jay Conrad Levinson, author, Guerrilla Marketing series of books Sell it, Baby! is a quick and enjoyable read filled with real world, practical advice on marketing, branding and sales. It is particularly strong in its sales management advice, clearly drawing from Kimberly's sales management experience. This book addresses the real issues that sales and marketing professionals face day-in and day-out versus the academic theories or models on which many sales and marketing books seem to focus. I highly recommend this book for anyone who is in sales management or aspires to be. I also recommend it for marketers. You will enjoy the read and will learn something that you can apply to your own career success. Brad VanAuken, author, Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Sell it, Baby! should be on the corner of every entrepreneur's desk, close at hand for easy reference. With a wealth of ideas, breadth of topics and depth of insight, this book can boost the sales of any business owner who has the good sense to buy it early and refer to it often. And McCall's ready wit makes it a zesty read as well! Martha Barletta, author of Marketing to Women: How to Understand, Reach and Increase Your Share of the World's Largest Market Segment Need a real-world guide to better sales and marketing? Read Sell it, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-To’s on Marketing, Branding & Sales. It's fun to read and crafted with small-business owners in mind. Entrepreneur Magazine A breezy book packed with valuable nuggets It's an unfortunate irony that the field of marketing and communications is littered with so many "how-to" books that are unfocused and unclear. "Sell it, Baby!" provides an antidote--it's a concise collection of marketing tips and tricks that's divided by subject and easy to read. McCall calls herself a business cynic--"think Andy Rooney with lots of hair and a great handbag collection," she says--and how can you resist a writer like that? Her breezy book is packed with valuable nuggets for the novice and expert alike. Marc Nathanson, Executive Producer, NY1 News Wonderfully refreshing--a pocket-sized guide to marketing your business from A to Z Sell it, Baby! includes chapters on marketing, branding, and sales, all written for small-business owners and marketing professionals. I especially like how it's fun to read. In the book, McCall also interviews other marketing experts and professionals. Alexandria K. Brown, "The E-zine Queen," author of Boost Business With Your Own E-zine Intelligent, informative, engaging and fluff-free Sell it, Baby! has something for every small business owner or marketing professional. Pick and choose from a menu of sales and marketing offerings, everything from "Born Again: How Brands Get a Second Shot at Consumer Love" to "Top Five Traits You Gotta Have to Sell" (my favorite and not just because I'm quoted!) Sell it, Baby! can be read in tasty bites. Pick it up, read an article for information or inspiration, or simply because it's well written, then go back to whatever you were doing before. More than likely, however, you'll find yourself quickly returning for another bite! Wendy Weiss, "The Queen of Cold Calling" Excellent starting point for anyone seeking publicity. Too often, people cannot succinctly explain to the media why anyone should do business with them--or why the media should care about their story. Your book forces people to think about what they are trying to achieve and offers excellent examples of how other successful businesses have marketed themselves, built their brand and watched sales skyrocket. Joan Stewart, The Publicity Hound Like having a top-flight marketing consultant on hand! Sell It, Baby! is a delightful source of sound advice on marketing, branding and sales. Almost any small business owner, sales or marketing manager, will benefit from the sound, succinct and sage advice in this fine book. McCall's writing style is easy, clear and encouraging. Donald Mitchell, author, The Ultimate Competitive Advantage: Secrets of Continually Developing a More Profitable Business Model I love Kimberly McCall's style McCall manages to be hysterically funny about sophisticated, interesting and useful topics. The format (single essays) is wonderful because I can use this book in small doses that give me inspiration and good advice about how to move in the business world. I would recommend this book to any business owner, anywhere. Reader in Portland, Maine Move over Guerrilla Marketers, Marketing Angel has arrived A savvy, street-smart guide to marketing...This book offers a unique combination of industry best practices and real-world advice for small businesses on a budget. A terrific find for anyone who could use some fresh thinking in their marketing approach. (And who couldn't...?) Reader in Burlington, VT Perfect guide for any business owner Having a small business, I found Marketing Angel's how-tos extremely helpful. Large or small, no business owner should leave the office without it! Reader in Saco, Maine This book taught me how to market I already knew sales and product development. Sell it, Baby taught me how to expand those skills and develop new channels for promoting my business. It was a fun and easy read,a great companion on a business trip. This book taught me that there is a science to marketing, but it's not rocket science. Reader in Windham, Maine